Neutral Advocate

Our story

Over the last few years, I have become increasingly frustrated with traditional contracting options. We need a more nuanced way of engaging.

In talking to leaders in the sector about this challenge, they strongly recognized the challenge of the adversarial relationship with traditional contracting and the need for a team approach.

Our Logo

NeutralAdvocate Logo

We have launched a limited tech minimum value product (MVP0) to IT Service companies based on the ability to compress time to pay from 4 to 5 months to 3 to 4 weeks.

We are building a contracting interface so parties can go online and work with collaborative contracts. MVP1 will be include creating an immutable record of the transaction on the blockchain. MVP2 will add integration of payments. .

Martin West - Founder

Our mission is to empower clients and delivery service providers develop and execute against team agreements that empower delivery of better results.


IT Consulting for PwC, KPMG, Microsoft, ++ and Business & IT programs for SunLife, Rogers, Enercare, CCAC, Loblaw, IBM ++

Talk to me about:

Releasing working capital; Neutral Advocacy, Project challenges; Joint accountability; Risk management; Value delivery; Collaboration; Innovation & Start-ups, Agile-lean approaches (SAFe), mediation, crypto-currency and blockchain.

Other interests:

Family, Swimming, Sailing, Cycling

Further information:


Qualifications: MBA, PMP, QMED, SAFe SM & PMPO.